Bayern Munich reign as most valuable football brand 1

On Saturday new Champions broke BVB’s resistance in last minutes of the Champions League final and crowned their exceptional season with the most prestigious trophy in Europe. Outstanding achievements this season have brought Bayern Munich takeover Manchester United on top of the most valuable football brand scale.

Bayern Munich Champions

Bayern Munich made wonderful story in Bundesliga as well, they lost only 1 game in whole season 2012/13. Great chance for Bayern to win treble against VfB Stuttgart on Saturday in Cup final.

Bayern’s brand is estimated at £ 569m, which is around 8 percent more than last year. Manchester United’s lost 2 percent from last year, despite winning a 20th Premier League title, their early failure in Champions League and the retirement of legendary manager Sir Alex Ferguson cost them mostly in a speculative sense.

david moyes sir alex ferguson retire

Five English clubs Manchester United, Chelsea, Arsenal, Liverpool and Manchester City are all in top 10 of this list, but this may change in coming years through large investments in the South and the upcoming Financial Fair Play system.

Only Barcelona and Real Madrid from Spanish La Liga seems a bit worrisome (if we look at France(3) or Italy(4)), I hope problems will be solved with long-term healthy plan to increase their growth.

German system is a proven success, despite limited spending of football clubs in the Bundesliga and equate with England the maximum number of clubs on this list.

 

Top 25 football clubs by brand value

RANK TEAM BRAND VALUE
1 Bayern Munich £569 M
2 Manchester United £554 M
3 Real Madrid £411 M
4 Barcelona £379 M
5 Chelsea £277 M
6 Arsenal £271 M
7 Liverpool £239 M
8 Manchester City £220 M
9 AC Milan £174 M
10 Borussia Dortmund £172 M
11 Schalke 04 £171 M
12 Tottenham £145 M
13 Juventus £119 M
14 Ajax £107 M
15 Inter Milan £100 M
16 Hamburg £95 M
17 Galatasaray £77 M
18 Marseille £73 M
19 Corinthians £68 M
20 Napoli £67 M
21 Lyon £67 M
22 Fenerbahce £63 M
23 Bayer Leverkusen £60 M
24 Paris Saint-Germain £56 M
25 VfB Stuttgart £55 M